The Concept
When developing the creative imagery, the visual approach needed to be reflective of the watch’s traditional and modern qualities in unison due to the direction of research I conducted, which aided the generation of intriguing copy.
My Process
I started developing the model by creating a vector watch face and ensuring the model was structurally and texturally accurate.
Taking inspiration from vintage Rolex photography, I experimented with different textures, lighting and poses to create creative imagery that highlights the contemporary success of the Daytona and respects the vintage nature of the watch.
